Tuesday, March 3, 2009




1. Why do you think this person is one of today's most dominant entrepreneurs?

Kobe Bryant Basketball player. Born August 23, 1978 in Philadelphia, Pennsylvania. Named after a Japanese steakhouse, Kobe is the son of former NBA player Joe “Jellybean” Bryant. In 1984, after ending his NBA career, the elder Bryant took the family to Italy where he played on the Italian League. Growing up in Italy alongside two athletic older sisters, Shaya and Sharia, Kobe was an avid player of both basketball and soccer. When the family returned to Philadelphia in 1991, Bryant joined the Lower Merion high school basketball team, leading it to the state championships four years in a row. With an eye on the NBA, he also started working out with the 76ers.



2. Do you agree with the ways in which this entrepreneur has marketed his or her image?



I agree with how Kobe Bryant has marketed his image because he not only playsntrepreneur has left on the market place?Following the immense success of the other shoe promoted by Kobe Bryant for the Olympic games, the revolutionary Hyperdunk, Nike will launch on January 17, 2009 the fourth edition of the the Zoom Kobe line which features a beautiful design (maybe the best of the line so far) and promises to be another hit.



3. Do you think this entrepreneur has left a possitive or negative look on the market place?



I hink that Kobe has left a possitive look on the marketplace because he has a deal with nike, he is in numerous of commercials and is known for being one of the greatestest to ever played the game of basketball allways.


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