Tuesday, February 17, 2009

Dominant and in fashion.

1. Why do you think this person is one of today's most dominant entrepreneurs?
Because Donatella Versace has been able to come from such a tragedy with the death of G. Versace and translate her vison into his company. She has been able to show that even without him she can lead a sucessful luxury brand without him and that the brand can also look as good if not better than it did before his death. Also, her industry is dominated by powerful women, and she was a non item when she started. When one sees established people such as miucia prada, anna wintour, and carolina hererra and looks at how donatella was thrown into the industry with no notice and has been able to drive Versace to a profit it is clear that she is a dominant businesswoman.
2. Do you agree with the ways in which this entrepreneur has marketed his or her image?
Not all the time, she needs to stop having nosejobs and tanning.

3. What effect do you think that this entrepreneur has left on the market place?
New and wonderful outlook on fashion.

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