Monday, February 9, 2009

Top Entrepreneur Part II







1. I think that Rachael Ray is one of today's most dominant and successful entrepreneurs. Not only has she dominated nearly every form of media including television (with cooking shows on the The Food Network and her own daytime talk show on CBS), cookbooks, and instructional cooking videos, but she has started many of her own projects as well including: a line of cookware/specialty ingredients, her own magazine, and even her own line of organic dog food.

2. Rachael Ray has marketed herself brilliantly. Despite achieving such immense success she has always remained true to her self. She is the type of person that people can relate to and feel like they know. Her bubbly personality has made her a superstar in the food world and motivated people to get in the kitchen and cook their own healthy meals. Rachael has also taken advantage of her image in order to raise money for various charities and organizations.

3. Rachael has left a deep impact on the marketplace today. With her line of cookware and specialty products/ingredients, cookbooks, and TV shows, she has inspired millions of people to get in the kitchen and really enjoy cooking.







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