Tuesday, February 10, 2009

Dynamic Entrepreneur




1. I think today's most dynamic entrepreneur is Miley Cyrus. She has a wildly popular TV show on the Disney channel, she has two movies, and she's famous for her singing career. She is a sensation worldwide. She's sixteen years old, and she is already a brand image. Her TV show has the highest ratings of any show on telvesion today. She also has several CDs, some from her television alter ego, some as herself. All of them have made record sales as well as being on the Billboard Top 100. Everyone in America knows her name. She's Hannah Montana.


2. I both do and do not agree with the way Miley Cyrus markets her image. On the one hand, I think she does an excellent job of getting her image out there and being a public figure. She constantly appears on the covers of pre-teen magazines, her show is on air at least twice a day, and her songs are played on radio stations across the nation. However, she does not do a good job of keeping her image clean and professional. She has had several scandals involving photos of her in Vanity Fair and photos she posted herself online. Inappropriate behavior like this will not help her career, and has lost her fans. If she kept her image more professional and appropriate to her fans, the majority of which are pre-teen girls, she would be a better role model and have a better chance of continuing her career.

3. Miley Cyrus has changed the marketplace in several ways. For one, she is the most popular teenage sensation ever to enter the marketplace. She is also one of the few teenage celebrities to sing, act, and dance. Most teenage actors also have nowhere near as much success as she has had. Miley Cyrus has proven to everyone in her industry that it is possible for a teenager to become the popular phenomenon in the entertainment business.

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